Mal Payment Health and Well-Being Products
Mission
To provide calming, accessible health and wellness products that support mental, emotional, and physical well-being in everyday life.
Vision
To be a leading force in holistic mental wellness—empowering individuals through small but powerful self-care practices while partnering with organizations that serve the world’s most vulnerable.
About
A product-based wellness business selling therapeutic, handcrafted self-care items directly online and via partnerships with mental health organizations and charities.
Our Products
What We Do:
Mal Payment Health and Well-Being Products creates and distributes natural self-care items designed to promote peace, mindfulness, and stress relief.
Core Products:
Face Masks: Clay and botanical blends to soothe and purify
Face Scrubs: Aromatic exfoliants for skin renewal and sensory relaxation
Pedicure Scrubs: Foot-care treatments to reduce tension and fatigue
Bath Salts: Blends infused with essential oils like lavender and eucalyptus
Self-Care Kits: Bundled boxes for gifting, therapy support, or charity packages
Who We Help:
People living with anxiety, depression, and burnout
Families seeking calming routines
Frontline workers, carers, and support staff
Mental health and social care organizations
We Offer Co Branding Services
Mal health and well-being products could be co-branded with entrepreneurs’ own labels. They can also provide support with advertising and website design at affordable prices.
Marketing and Sales Strategy
Sales Channels:
- E-commerce Website – Mobile-optimized for direct sales
- Online Marketplaces – Etsy, Amazon Handmade
- Wholesale – Mental health retailers, wellness stores, therapy providers
- Partnerships – Care packages via Red Cross, Mind, YMCA, Oxfam
- Corporate Gifting – Mental health-focused staff wellness boxes
Marketing Approach:
- Content Marketing: Publish stories like Mal’s, plus real customer journeys
- Social Media: Focused on Instagram, TikTok, and Facebook with mental wellness tips
- Email Campaigns: “Mindful Moments” series with promotions and well-being guides
- Influencer & Advocate Collaborations: Partnering with therapists and mental health ambassadors
Key Messaging Themes:
- “Well-being that meets you where you are.”
- “Peace is not a luxury—it’s a right.”
- “You don’t have to fix everything. Just pause.”
Operations Plan
Product Development:
- Small-batch production in the UK
- Ethical sourcing of ingredients (essential oils, salts, botanicals)
- All products cruelty-free, with biodegradable or recyclable packaging
Packaging:
- Eco-conscious design using kraft paper, reusable jars, and calming visuals
- Each product includes a “Wellness Card” with prompts for relaxation
Team:
- Founder & Product Director: Mal Payment
- Operations Coordinator
- Freelance designer & wellness writer
- Packing/fulfillment assistant (part-time)
Shipping & Logistics:
- Royal Mail & ParcelForce (UK), expanding to EU delivery
- Subscription-ready infrastructure (for wellness boxes)
Financial Plan
CATEGORY | COST ESTIMATE |
|---|---|
Product development | £5,000 |
Website design & setup | £2,000 |
Branding & packaging | £2,500 |
Initial inventory | £4,000 |
Marketing & PR | £3,000 |
Legal/admin | £1,000 |
Total | £17,500 |
Revenue Projections:
Year | Revenue | Expenses | Profit |
|---|---|---|---|
1 | £40,000 | £30,000 | £10,000 |
2 | £90,000 | £60,000 | £30,000 |
3 | £150,000 | £100,000 | £50,000 |
Revenue Streams:
- Direct-to-consumer sales (60%)
- Wholesale to nonprofits & retailers (30%)
- Corporate packages & workshops (10%)
Social & Community Impact
Mal Payment is committed to accessible wellness, not just consumerism. Our impact pillars:
Donation Program: 5% of profits go to mental health charities annually
Free Kits for Vulnerable Groups: Partnering with shelters and recovery homes
Workshops & Retreats: Hosting low-cost self-care sessions for carers, men’s groups, and families
Men’s Wellness Campaigns: Breaking stigmas around male mental health and self-care
Growth Roadmap
Growth Roadmap
Year 1 Goals:
* Launch product line and website
* Secure 3 wholesale partnerships (Mind, YMCA, Oxfam)
* Sell 5,000+ units
Year 2 Goals:
* Develop mobile app (ritual tracker, calm music, product pairings)
* Launch subscription box service
* Expand to Ireland and EU market
Year 3 Goals:
* In-store presence in 10+ health and wellness retailers
* Reach £150,000 in sales
* Host first national Mal Wellness Weekend Retreat
Conclusion
Mal Payment Health and Well-Being Products was born from one man’s mission to survive, and now exists to help others thrive. With mental health challenges at crisis levels, there has never been a more urgent need for affordable, accessible wellness tools. Through trusted products, powerful stories, and meaningful partnerships, Mal Payment offers something rare: a quiet moment in a noisy world.
Our Clients Testimonials